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Survey the market including the demand for what you can deliver.
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So how do you determine your worth anyway?Īssess your services and experience.
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Sometimes I wonder if the well meaning advice is all that well meaning too- and if those same people actually are really walking the talk- or not. We cannot sell ourselves short but the focus should initially be on developing your “A “game and being able to do whatever it takes to get there. In my world this is called determination to succeed regardless of obstacles not a “bad project”. The well meaning advice is sometimes overwhelmingly things like this- walk away from the experience that is going to make you a better designer and business owner. So when new designers are told over and over again to walk away from some jobs that maybe are not perfect, or are not delivering quite what they think they are “worth” or in some cases because a client is texting them after hours. And- to provide real value to those you want to influence- clients presumably. If anyone follows Gary V, you know he ascribes to doing it and being prepared to work harder and longer than you ever have before for people wanting to crush it. What happened to doing what you need to do to gain the experience you need to elevate your value proposition? But all too often I think there is just not enough experience to do so and I feel badly for designers who are encouraged to charge more that then lose out on good opportunities. If one can command pricing right out of the gate like this, my hat is off to you. But where do new designers get this value determination? Some come out of school or another career and immediately start charging 150.00 an hour – with little to nothing to back this up- and then wonder why they cannot find clients or why they are being shopped or having issues with subs or any of the number of other problems presented in messages, posts in groups or market conversations and round tables. Charge what you are worth- what the hell does this mean anyway?Īssuming it means value your time, expertise and experience- ok. In other words there must be a value proposition before setting fees. Magical thinking cannot determine your worth. It is drawing conclusions that are based on a person’s desire for what reality should be, not necessarily upon what reality actually is. (or constant worrying about your worth more than what you are doing to earn it or how you are projecting yourself and brand out into the marketplace )I see this so much lately and even within my own team sometimes.
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Too often the focus is on the kumbayah feel good aspect of telling you what you want to hear- that the idea of how to determine worth is being lost because one size does not fit all. Of course, anyone in any consulting field should charge what they are worth-My issue with this is determining “worth”. I hope this does not upset half of the design community! But hold on a second before you kick me to the curb.
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Sketching Out Loud-Work in progress- sneak peek into our world.Color In Detail- All about color in design!.Entertaining in Detail- The party is here!.The Bath Designer- Insights on function, design and remodeling.Designer Drama-Stories from behind the scenes.Trade program for interior designers-A Partnership.BOB-Group Business coaching for Interior Designers.Business Coaching for Interior Designers.Frequently Asked Questions on Design Services.
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